Introducing GiddyUp 
by CutterCroix

CutterCroix, LLC

Founded in 2007, CutterCroix has grown from a focused innovation lab into a trusted SaaS provider for the roofing industry. Headquartered in Cleveland, Ohio, the company develops cloud‑based and mobile applications tailored for roofing contractors, distributors, and manufacturers. Over nearly two decades, CutterCroix has delivered industry‑specific solutions for CRM, workflow and process management, quoting, scheduling, procurement, compliance, and document management. Driven by the mantra “we fit the software to the company, not the company to the software,” CutterCroix has served clients ranging from local contractors to national distributors with scalable, customizable platforms and attentive service. 

GiddyUp

GiddyUp, launched in 2008 as CutterCroix’s flagship platform, is a highly customizable, end‑to‑end software suite built to streamline every stage of the roofing business lifecycle — from canvassing and lead capture to sales pipeline management and job completion. With deep configurability through opportunity templates, workflows, rules engines, and custom fields, GiddyUp adapts to businesses of all sizes — from single‑location contractors to major distributors and manufacturers. The platform also supports document and photo management, forms with digital signatures, customer portals, automated emails, various integrations with tools like Office 365, Google Calendar, ScopeAssist, EagleView, Quickbooks, and Sage Intaact, plus a rules‑driven engine to automate communications and approvals. 

Show Floor

As part of the GiddyUp ecosystem, Show Floor is a dynamic module designed specifically for trade show and event engagement. It empowers event staff to capture, qualify, and document leads efficiently using tablets or kiosks, including self-service options. Show Floor supports customized email follow-ups, and direct integration into the broader GiddyUp workflow — turning event interactions into structured opportunities for follow-up, tracking, and conversion. It removes the need for paper, lowers training requirements, and ensures captured leads seamlessly flow into pipeline workflows.

What makes GiddyUp different?

Unlike one-size-fits-all solutions, GiddyUp is designed to fit the way you work — not force you to change how you operate. Our platform stands apart from competitors by offering truly customizable workflows, forms, fields, and automation rules — all manageable without a developer. We partner directly with clients to build tailored systems, while also empowering them to make ongoing adjustments on their own.

Hands-On Support That Doesn’t Disappear After Onboarding

 From onboarding through long-term growth, each client is assigned a dedicated Customer Success team member who remains their point of contact for the life of the partnership. Clients often meet with our Customer Success team several times per week during initial setup, with follow-ups continuing regularly for as long as needed. Even after implementation, we continue to schedule regular check-ins and remain available for ongoing training, coaching, and optimization. We're not just a vendor — we're a partner. 

Mobile First — Built for the Field

Our mobile app, GUM (GiddyUp Mobile), mirrors the desktop experience and was purpose-built for sales reps and field teams. It even works offline — storing data until the user returns to a service area — ensuring productivity without connectivity constraints.

Flexible, Performance-Based Pricing

Unlike competitors who charge per user or per month regardless of use, GiddyUp only charges when you win jobs. This performance-based pricing model aligns our success with yours and reduces financial risk during slow periods.

Roofing-Specific Tools That Evolve With You

GiddyUp includes customizable inspection and estimating tools (Inspection 2.0 and Estimating 3.0), purpose-built for the roofing industry. These are not generic forms or static templates — they’re dynamic tools that adjust to your processes, products, and team structure.

Event-Ready with Show Floor

As part of the GiddyUp platform, Show Floor gives companies a simple, effective way to capture and convert leads during trade shows and live events — something most roofing CRMs don’t even attempt to offer.

Who's a good fit for GiddyUp?

GiddyUp is built for contractors of all sizes and at every stage of growth — from new startups laying their foundation to nationally recognized companies scaling operations across multiple regions. Whether you're a solo owner-operator or part of a large, multi-division organization with hundreds of users, GiddyUp adapts to your structure, pace, and goals.

We’re a great fit for companies that:

  • Want to streamline and organize their operations from canvassing through job closeout
  • Need help building workflows from scratch or want to improve existing processes
  • Value hands-on, ongoing training and support — whether they’re tech-savvy or just getting started
  • Manage in-house teams, subcontractors, or both, with flexibility in how users access and use the system
  • Operate in roofing and related trades like siding, windows, solar, gutters, awnings, landscaping, and even pool installation
  • Need strong lead capture, sales accountability, and job tracking tools
  • Want seamless integration with systems like QuickBooks Online and Sage Intacct

At the core, GiddyUp is ideal for companies that are ready to grow, scale, or simply get organized — and want a partner who will fit the software to the company, not the company to the software.

QXO and GiddyUp

QXO + GiddyUp: A Smart Partnership for Smarter Ordering

The partnership between QXO and GiddyUp brings two trusted names in roofing technology together to offer contractors a faster, smarter way to do business. With a direct integration between the two platforms, shared customers can now seamlessly access QXO-specific pricing and place electronic material orders directly within GiddyUp.

For QXO customers who also use GiddyUp, this collaboration delivers meaningful value:

  • Streamlined estimating and ordering using client-specific QXO pricing

  • Elimination of manual entry for material orders, reducing errors and saving time

  • Automated order transmission from GiddyUp to QXO, simplifying fulfillment

This integration improves efficiency at a critical point in the job lifecycle — turning estimates into accurate orders quickly and confidently. It reduces friction between sales and supply, and helps ensure the right materials are ordered every time.

From a sales and marketing perspective, this partnership gives QXO the opportunity to:

  • Strengthen relationships with clients by connecting them to an industry-leading CRM

  • Collaborate directly with the GiddyUp team to support joint accounts and increase adoption

This collaboration isn’t just functional — it’s strategic. Both teams are committed to client success, mutual referrals, and driving innovation in how contractors manage and grow their businesses.